SEARCHING FOR SUGAR MAN tells the incredible true story of Rodriguez, the greatest ‘70s rock icon who never was. After being discovered in a Detroit bar, Rodriguez’s sound struck 2 renowned producers and they signed a recording deal. But when the album bombed, the singer disappeared into obscurity. A bootleg recording found its way into apartheid South Africa and over the next two decades, he became a phenomenon. The film follows the story of two South African fans who set out to find out what really happened to their hero. The film won Best Documentary at the 85th Academy Awards.